Steps for Building a Successful WebSite.
Step 5 - Your Commitment
Your commitment is vital to your website's success.
You must commit yourself to molding your website to serve the wants and needs
of your visitors.
First, visitors need to know where to find your website...
To inform clients, start
out by putting your e-mail and web address on your business cards, stationery,
newsletters, and brochures. Also send out press releases to appropriate publications
to announce your new website.
Prospective clients may also be interested in viewing your website, so be
sure to include the address in any ads you run. A special entrance pages
can even be created for them.
But don't forget, the Internet is a global medium. Many
potential customers may already be looking for your website. Perky Penguins
will submit your site to the major search engines and link directories, but
you must do your part as well. Submit your website to as many search engines
and link directories as you can.
Once you get visitors to your website, put them in control, and ask them
what they want. Provide your e-mail address or online forms for your visitors
to submit their comments or suggestions. It's like getting free marketing
Your plans may differ than those of your visitors, but take into consideration
what each visitor is giving you...
are giving you their time and attention...
And at anytime, with just a mouse click of two, they can go to another site.
Your website must be molded to fit their needs, not yours.
Your website must continue to grow and evolve. You won't be able to satisfy
every visitor, but changing your plans to provide for most of them will help
insure that many of them will come back again. And that's what makes your
website a success.
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